My initial reaction to this video (sent to me by a colleague at Rowan) was a loud, sharp, guffaw. After recovering from seeing Obama as Rocky doing one handed pushups, I began to realize that there is quite a bit of masterful visual rhetoric going on in here taking off from the boxing conceit afforded by the movie. A semiotic reading of the video would, I suspect, reveal a host of modes, discourses, and meanings.