senior capstone, spring 2022 (#caps22)

Course Information

  • COM 480 D03, 10282; MWF 1:25 – 2:15; Merion Hall 150
  • Class Zoom Meeting Space: See Readings and Texts page for the link
  • Office: Bronstein Annex 202
  • Office Hours: TH 12:00 – 2:00 and by appointment, via Zoom
  • Email: wwolff [at] sju [dot] edu
  • Pronouns: He/Him/His
  • https://williamwolff.orgcourses/cap-spring-2022/

Course Description

From the course catalog: This required course provides department majors an opportunity to propose, plan, create and present a project to demonstrate what they have learned during their time at the university. The course focuses on an individual, semester-long creative and/or research project. The project scope and logistics will be negotiated between the student and instructor. The project is designed to serve as a transition from undergraduate to professional work and/or graduate school. The course includes a public presentation at the end of the semester.

The work you do this semester is designed to help you showcase a mastery of the theories, discourses, practices, technologies, and skills necessary to create professional-level media. Because we are looking for mastery, you must have prior experience with the technologies and genres associated with your chosen project. (This is not the time to try something new because you’ve always wanted to try it.) However, mastery does not just mean technical or aesthetic proficiency. Rather, it also means having a comfort level that allows you to strive to do something new so you are not merely replicating the same work you completed in the past—the same kind of or approaches to a podcast, graphic design, social media campaign, videos, etc. In other words, mastery implies learning, experimentation, and application. We’re looking for you to do that in this class. The media you ultimately create can be geared toward a future profession and can be showcased on your professional portfolio.

The Major Assignments

Each assignment we complete in this class will help lead you toward your final project.

Students will compose and present short project pitches and one formal extended project proposal created after a brief consultation with a professional with knowledge of your chosen topic or genre. These will be posted on the course blog. (Associated Course Objectives: 1, 3, 4, 5 and 6)

Students will complete an informal Annotated Bibliography that helps provide theoretical and practical context for their chosen project. (Associated Course Objectives: 2, 4, and 5)

Students will complete three Project Consideration Blog Posts designed to help think through important issues associated with your project: Materiality and Technologies; Inclusion and Diversity; and Accessibility. (Associated Course Objectives: 1, 2, 3, 4, 5, and 6)

Students will complete a formal midterm Progress Report and starting during week 9 weekly brief Progress Reports designed to help maintain a level of accountability for your own progress, plan for the future, and reflect on successes and challenges. (Associated Course Objectives: 1, 3, 5, and 6)

And, of course, students will complete their Final Project, as well as a Public Presentation of it (on May 4, between 4:00pm and 8:00pm), and a Case Study that will be posted to the SJU COM Capstone website so future students can learn from student work. (Associated Course Objectives: 1, 2, 3, 4, 5, and 6)

Your success will require a significant commitment on your part and high levels of ownership, responsibility, and engagement.

Should any portion of class confuse/concern/trouble you, or if you have questions about any of the assignments, readings, or anything else, please do not hesitate to contact me. There is no shame in seeking extra help; it will only benefit your overall experience in the class.

Practicing Self Care

Please take care of yourself.  College is about more than classes and homework. Do your best to maintain a healthy lifestyle this semester by eating well, exercising, avoiding drugs and alcohol, getting enough sleep, and taking some time to relax away from work. These choices have the potential to help you achieve your goals and cope with stress. If you are experiencing food insecurity, please visit SJU HawkHUB. Additional resources are:

As a college student, you may sometimes experience problems with your mental health that interfere with academic experiences and negatively impact daily life. Too often there is a negative stigma associated with experiencing distress and seeking assistance. That should not be the case. All of us benefit from support during times of struggle. There are many helpful resources available on campus and an important part of the college experience is learning how to ask for help. Asking for support sooner rather than later is almost always helpful.

If you or anyone you know experiences any academic stress, difficult life events, or feelings like anxiety or depression, we strongly encourage you to seek support. Counseling and Psychological Services (CAPS) is here to help: call 610-660-1090 and/or visit their website at Consider reaching out to a friend, faculty, or family member you trust for help getting connected to the support that can help.

If you or someone you know is feeling suicidal or in danger of self-harm, call someone immediately, day or night:

And if the situation is life threatening, call the police:

  • SJU Police: 610-660-1111
  • Off campus: 911

COVID-19 Statement

Practicing self care is even more important during the COVID-19 pandemic. The university has a detailed COVID-19 website and a Health and Safety Plan, which, among other things, details mask wearing, hand washing, and social distancing requirements. I cannot overstate how important it is to engage in safe social practices during the pandemic. Your health and the health of those with whom you come in contact are at risk if you do not.

My commitment to you is to be open, flexible, and understanding during these uncertain times, especially as we are all adapting to new and unfamiliar learning spaces, practices, and environments. I ask the same openness, flexibility, and understanding from each of you and with how you treat and interact with one another in and out of classroom spaces. Our shared humanity, caring, and empathy will help us get through this as a community of learners and human beings.

The following statement is from the SJU Office of Teaching and Learning on Classroom Mask Policies:

  • All students[, faculty, staff, and guests] regardless of vaccination and booster status, are expected to wear KN95, KF94, or N95 masks, fully covering the nose and mouth, inside all academic buildings and during the entire class period.
  • Appropriate masks are available to students in their dorms, the Dean’s Office, and in Campion 229.
  • Food and beverages are prohibited in the classroom at least until January 31 and at other times of COVID-19 surges, in accordance with the University’s health and safety guidelines.
  • Students who are in violation of the mask policy will be asked to leave the classroom in order to protect the health and safety of all students, marked absent, and reported to Public Safety.

We will be following these guidelines exactly as written.

All members of the Saint Joseph’s community are required to complete the COVID-19 Self-Disclosure Form immediately when:

  • experiencing symptoms
  • upon receipt of a positive test result
  • or when exposed to a non-campus or unknown individual who has COVID-19.

This initiates a protocol which will include connection with the Student Health Center, and possible testing and isolation.

Course Learning Objectives

This course embodies the Saint Joseph’s University mission to “prepare students for personal excellence, professional success, and engaged citizenship” and “model [a] lifelong commitment to thinking critically, making ethical decisions, pursuing social justice.” It is informed by several Core Objectives created by the Communication Studies department, as well as the importance of Reflection advocated by the Office for Mission and Identity.

Objective 1. Effective Communication
Students will demonstrate a mastery of effective communication strategies in crafting an individual project and presentation for public audiences using appropriate technologies and techniques to plan, organize, and manage a semester-long project.

Objective 2. Ethics and Accessibility
Students will apply professional ethics, accessibility, and communication skills and practices in the preparation, realization, and publication of your individual project.

Objective 3. Professionalization
Through the process of making connections among your learning experiences at Saint Joseph’s University in Communication Studies and other department courses, students will define and develop an area of professional or creative interest within the broader field of Communication Studies. Engage in professional workplace practices, including but not limited to: creating and adhering to deadlines; employing meaningful workflow, file naming, and file organization practices; adopting proper terminology and vocabulary associated with your chosen media; meaningful collaboration; and taking care and having pride in the presentation and formating of all work completed.

Objective 4. Research
Students will conduct and apply the fruits of research to support and enhance individual project goals, preparation, realization, and publication.

Objective 5: Reflection
Students will build on their understanding of the important role of reflection during the preparation, realization, and publication of their project.

Objective 6: Experimentation
Students will know what it feels like to experiment with their approaches to and understanding of creating a semester-long project.

Texts, Software, and Materials

Required Print Texts

There are no required textbooks.

Required Technologies

  • An SJU email account that you check regularly
  • Hardware and software connected to your individual project

Required Materials

The university has negotiated a way for students to obtain the Adobe Creative Cloud for a significantly reduced price: $55.00 for the year (the usual price is $599.00 per year, so this is incredible savings). You can find out about it at the SJU Adobe Creative Cloud for Students page. If you require financial assistance to purchase Adobe Creative Cloud, please complete the Technology Assistance form.

Digital and Zoom Etiquette

Many of the assignments throughout the semester will require participation in online spaces–Zoom, web sites, GoogleDocs, and others. Students should work to preserve the same atmosphere of respect and consideration that occurs in the classroom. Disagreements may arise and consensus is not always possible (indeed disagreements are productive). However, name calling, bullying, harassing, shaming, flaming, trolling, etc., are antithetical to the goals of this course and decent humanity.

All individual meetings, conferences, and office hours will be held online via Zoom. There may be times when for one reason or another full class will need to meet via Zoom, as well. While using Zoom, students

  • may use a background if you would like;
  • are expected to be in a stationary, non-moving space;
  • will also need to be using a device that will allow them to complete work—in other words, on a computer.

If you are concerned about having a quiet place to attend Zoom meetings or access to consistent wifi, such as if you live in with multiple roommates who also have online classes at the same time, SJU has set up a web site where you can reserve empty rooms and classroom spaces. I STRONGLY encourage you to take advantage of this service and not to wait to reserve. Spaces will fill quickly.


Grades will be calculated in the following way:

  • Blog Posts: 20%
    • Pitches (15%)
    • Formal Proposal (25%)
    • Project Consideration Posts (three @ 20% each)
  • Annotated Bibliography: 10%
  • Progress Reports: 20%
    • Midterm (50%)
    • Weekly Starting Week 9 (40%)
    • Final Progress Report Reflection (10%)
  • Final Work: 50%
    • Presentation: 20%
    • Case Study: 20%
    • Final Project: 60%

All assignments must be completed to pass the course. It is better to complete an assignment late than not to complete it at all. Late work will be deducted 5pts per class meeting it is late. 

A note on in-class discussions: Contribution to in-class discussion is expected in this class. That is, I expect all students in all class meetings to contribute thoughtful insights into the texts and the ideas discussed in class. Each member of our community of learning needs to be actively engaged in the learning process. Each student is here to contribute to the exchange of ideas. Ask questions. Be curious. As a student in this course you will create your own communal context for learning by engaging in conversations with others. As such, being prepared to participate in discussions and activities is paramount. This entails having read, annotated, and thought about the required materials carefully before class starts. The more you as students shape the conversations by engaging with each other, validating each other’s ideas, pushing each other, and asking each other questions without my prompting, the more this class will feel like a community and not just another class. No grade will be assigned for in-class participation; however, if your participation is lacking, it could seriously impact the Collaboration section of your Story of Learning. There may be times when the class meets in an online space rather than in the classroom. You’ll be notified ahead of time if this is the case.

A note on collaboration. All design is collaborative, as we will see in this class. Though our projects will be completed individually, we will be leaning on each other throughout our design processes for ideas, help, and feedback. I, too, will be learning from you, as you uncover new design tips and techniques found online. You are expected to be collegial, professional, thoughtful, mindful, polite, and open-minded in all of your interactions in the course. Significant moments that show a lack of collegiality, etc., can result the a reduction in your grade.

A note about grades: Grades in the A-range are those that show the student working at levels significantly higher than what is expected. Grades at the B-level are those that show the student working at levels at or just above what is expected. Grades at the C-level and below are those that show the student working at levels below what is expected.


As this course is highly interactive with complex coding discussed nearly every meeting, your success is absolutely tethered to your presence and participation. The course will move quickly, and each successive meeting will build upon the concepts of the previous. Missing a class or individual meeting puts you at a serious disadvantage in terms of the larger semester arc. This is not the type of course where you can “ask for the notes” from a classmate and get the same learning experience. If you miss class you will miss something important.

Please come to class and individual meetings on time, prepared, having completed the assigned work, and ready to contribute, to listen seriously and respectfully to the thoughts of others, and to participate in all in-class activities.

According to the 2021 – 2022 Academic Catalog, “The course expectation form shall include a clear statement on attendance policy, specifying the maximum number of absences permitted in the course. . . . When students are required to absent themselves from class to participate in a University-sponsored activity, the director of the activity shall give written notice to the instructor in advance.”

Missing more than 1.5 classes (which includes missing individual weekly meetings) will affect your grade. More than 6 absences will result in failing the course. Lateness counts as .5 of an absence. Leaving early will count as .5 of an absence. The grade reductions after 1.5 absences:

2 absences = -1/4 grade
3 absences = -1/2 grade
4 absences = -3/4 grade
5 absences = 1 full letter grade
6 absences = 1.25 letter grade
6.5 or more = FA (failure due to absences)

There are three exceptions to the above policy:

  1. Two absences will be excused for minor health reasons you aren’t sure is COVID but are taking precautions to stay away from people. In this instance, email me immediately letting me know you are sick. I will reply recommending you get tested for COVID.
  2. Extended absences due to serious reasons, such as hospitalizations, severe health issues (including COVID), death of a loved one will be excused. In this instance, email me as soon as possible letting me know about your extended absence and I will reply with a request to meet at some point to plan for catching up.
  3. Absence due to participation in a University-sponsored activity will be excused, though the student must provide in advance written notice from the director of the activity will provide written notice to the instructor in advance.

Your primary responsibility is to be in class and fully present. Arriving late counts as .5 of an absence.

We will have 1 required extended conference at the midterm and at least one 10-minute check-in meeting where we discuss your progress in the class and questions you have. Missing these conferences and individual meetings without prior notification equals missing a day of class and may not be rescheduled.

A Note on Academic Technology

Because this is an upper-level course, you are expected to be familiar with the department’s approach to using digital technologies: experiment, take risks, and play. Because this is the Senior Capstone, you are expected to be familiar with the software and hardware associated with your project. Software and hardware will not be taught in this class.

However, as much as technology makes life easier, at times it can also be difficult (computer crashes, deleted work, slow internet connection, etc.). Plan accordingly: “the computer ate my homework” or “the internet was down” are not reasons to forgo doing the assigned work. It is in your best interest to leave extra time, and back up frequently, especially at first to ensure that technology does not get in the way of your work.

Universal Learning

I am committed to the principle of universal learning. This means that our classroom, our virtual spaces, our practices, and our interactions be as inclusive as possible. Mutual respect, civility, and the ability to listen and observe others carefully are crucial to universal learning.

Any student with particular learning needs should contact the Student Success Center at 610-660-1041. The Center is located in Bellarmine Hall. The staff is available to answer questions regarding accommodations or assist you in your pursuit of accommodations. Then you and I can work out the details of any accommodations needed for this course.

Bias, Discrimination, Harassment, and Sexual Misconduct

As a Catholic, Jesuit University, Saint Joseph’s is committed to providing a workplace and educational environment, as well as other benefits, programs, and activities, that are free from acts of bias, discrimination, harassment, and sexual misconduct. We encourage anyone who has experienced this type of harm to seek help from the University by filing a report through the incident reporting form, or by calling 610-660-1145. 

For information about the University’s response to reports bias, harassment, and discrimination, including policies, incident definitions, and the role of the University’s Bias Activity Review Group, please visit or contact

For more information about  University’s response to reports of sexual misconduct, including incident definitions, information for confidential reporting options both on- and off-campus, and resources for support, please visit or contact  

While I want you to feel comfortable coming to me for support, please know that I have some reporting requirements that are part of my job responsibilities at Saint Joseph’s University. For example, if you inform me of an issue of sexual harassment, discrimination or sexual misconduct (Sexual Assault, Sexual Harassment, Sexual Exploitation, Domestic Violence, Dating Violence, or Stalking) I will keep the information as private as I can, but I am required to bring it to the attention of the institution’s Director Office of Title IX, Equity & Compliance.

Students with Disabilities

Requests for Accommodations: Reasonable academic accommodations may be provided to students who submit appropriate documentation of their disability. Students are encouraged to contact Dr. Christine Mecke in the Office of Student Disability Services, Bellarmine, B-10, at; or at 610.660.1774 (voice), or 610.660.1620 (TTY), for assistance with this issue. The university also provides an appeal/grievance procedure regarding requested or offered reasonable accommodations through Dr. Mecke’s office. More information:

Grievance Procedures for Students with Disabilities, Appeal Process: The Office of Student Disability Services will seek to provide reasonable accommodations to qualified students with disabilities. However, there may be times when a disagreement as to what is considered a reasonable accommodation will occur between the student and the University. The student has a right to file a grievance for complaints regarding a requested or offered reasonable accommodation on the basis of a disability under Section 504 and the Rehabilitation Act of 1973, Title II of the Americans with Disabilities Act (ADA) and University policies. If you have any questions regarding the appeals process, please contact Dr. Christine Mecke, Director Student Disability Services – Bellarmine – Room G10 –

For further information regarding accommodations, please see:


Writing center: You will write in this class. If you are particularly concerned about your writing or think you might benefit from extra support, the Saint Joseph’s University Writing Center is free to all members of the SJU community. The undergraduate and graduate student writers who make up the staff can assist you in any stage of the writing process, from brainstorming to organizing and developing your ideas, to citing sources to proofreading. They work with students from across the university on a variety of assignments and individual and group projects: lab reports, business policy papers, poems, essays, research papers, dissertations, resumes, and personal statements for graduate school applications, among many others. You name it; they’ve helped writers write it. Both in-person and synchronous online appointments are offered any time the Writing Center is open. For more information, including hours of operation and instructions on how to make an appointment, please visit the SJU Writing Center website at

AV Gear Rentals: Students can check out digital still cameras, video cameras, tripods, typewriters, and other technology in the in the Communication Studies Gear Room, located on the second floor of Bronstein Hall. See the AV Gear Checkout Policies on the Communication Studies web page.

Academic Honesty: Please familiarize yourself with the University’s Academic Honesty Policy.

Firearms Policy

According to the Human Resources section of the SJU website and the SJU Student Handbook (updated, 2021):

The carrying, or presence, of a firearm is not permitted on University property, including, but not limited to, one’s vehicle, office, residence or locker, except when the firearm is carried by a deputized law enforcement officer and/or agent who is conducting official business on University property.

The University policy concerning the prohibition against the carrying, and presence, of firearms on campus, is intended to conform to applicable statutes of the Commonwealth of Pennsylvania. Such statutes define firearms as any pistol, revolver, shotgun, or any weapon which is capable of firing a projectile.

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