Bill Wolff, PhD

Associate Professor, Communication, Film, and Journalism, Saint Joseph's University, Philadelphia, PA

documentary

  • honda’s metaphor: kicking out the ladder

    We began Information Architecture this semester by looking at the construction of language through the use of metaphors. Earlier I posted about the metaphors we use during class discussion. Today on Twitter @DocMara pointed to an excellent documentary by Honda that investigates the idea of failure in the innovation process. It seems that Honda…