Bill Wolff, PhD

Associate Professor, Communication, Film, and Journalism, Saint Joseph's University, Philadelphia, PA

metaphor

  • honda’s metaphor: kicking out the ladder

    We began Information Architecture this semester by looking at the construction of language through the use of metaphors. Earlier I posted about the metaphors we use during class discussion. Today on Twitter @DocMara pointed to an excellent documentary by Honda that investigates the idea of failure in the innovation process. It seems that Honda…

  • the metaphors of class discussion

    Information Architecture began in earnest this past Monday with the discussion of Lakoff and Johnson’s seminal Metaphors We Live By. Lead by Joe Sabatini’s discussion questions, and informed by student responses to the reading posted at the IAOC Blog, students began to think about the nature of language, how it shapes meaning, and the…