microsoft copies Mac, releases I’m a PC ad campaign, shows it’s true microsoft colors with horrific web site design

While watching the Giants OT victory over the Bengals today I saw this new Microsoft ad:

Video: Pride

The ad is a direct response to Mac’s outstanding I’m a Mac, I’m a PC campaign, which effectively makes the argument that PC users are the dorks and Mac users are the cool kids (full disclosure: I have a Mac laptop from work and a PC desktop at home, and I also have a beard—the pause after the bearded guy says “I have a beard” is perfect). Microsoft takes aim at this classification scheme by having their own John Hodgman look-alike start the commercial waving “Hello, I’m a PC and I’ve been made into a stereotype”:
The Microsoft ad is effective at deconstructing the stereotype that the only people who use PCs are cubicle-swelling brown jacket wearing nerds who are really extensions of anti-environment corporate interests.

The ad campaign web site, however, is a complete disgrace, and continues to showcase Microsoft’s inability to understand and design user friendly web sites, operating systems, and applications.

This entry was posted in academia, classification, IT. Bookmark the permalink.

Comments are closed.